Pigeon: The local business hero!

Pigeon and Juice’s explanation on how local businesses can utilize this update to help them rank higher in Google.

Google’s Pigeon algorithm update isn’t exactly new news to people in the industry but for the general public it might have fallen on deaf ears. Here at Juice we thought we’d give people a bit of an insight into the Google algorithm and how you can harness it and make it work for you!

Essentially what the Pigeon update has done is making it so local business can rank with the big boys in localized searches.

How does this affect me?

The good news? It can only help. Say you’re a plumber in Stoke: if someone is searching for “Plumber in stoke” you may have started to notice your business climbing the rankings. If your browser has locations turned on then they may not even have to supply the “stoke” search term, however we have noticed some weird results with our IP in the office we have been based in 3 different locations within the last 3 months, Edinborough, Scarborough and Newcastle……..upon-Tyne. So, yes, it may not be a fool proof way of searching but thats just a small bit of bad with a whole lot of good.

Great! So how do I get started?

Ah! The million dollar question!

Here are a few things that might help you, if you don’t ahev the technical know-how then get your web team or us (preferably 😉 to help with them.

  • Ensure your location is mentioned in your site. Google isn’t going to magically know where you are based.
  • Google MyBuisness page that is verified will go a long way to helping make sure you are found. You’ll also be listed on Google Maps with company details using this.
  • Relevant Categories on Google MyBusiness, list as many of your services as you can.
  • Consistant contact information across your website and your MyBusiness account, if they arn’t this will confuse Google and it may well present the wrong information.
  • Include your Area Code in your phone number.

If you want any help with this don’t hesitate to call us, we’re always happy to help.